Thank you @IKEA for collaborating on this with me!
Read more about the FiftyFifty game https://bit.ly/3cfFo1Z
Make a donation https://Help.unicef.org
This International Women’s Day, I will celebrate female empowerment with a live online concert.
The COVID-19 pandemic has amplified existing gender inequalities, with women still doing three times more unpaid work in the home than men. An IKEA study found that 1/3 of women say their careers have been held back because they do more in the home than men. Which is why IKEA worked with a relationship expert to launch a game on Instagram Stories that can help start a global conversation about equality at home. This game helps couples (or flatmates) talk about and address any imbalance in the home. We must educate each other, and we must educate women all over the world!
Learn more about the FiftyFifty game here https://www.ikea.com/gb/en/campaigns/fiftyfifty-the-card-game-for-everyday-equality-pub7b826150
Don’t forget to join the live Premium-exclusive afterparty, straight after the show.
It’s only available for YouTube Premium users, so make sure you sign up now!
New members can get a free trial: youtube.com/premium
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